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Experiences

Design Director, Chief Marketing Executive
NSD Power US
March 2012 – Present

Responsible for all marketing campaigns as the primary lead creative, I tackle all responsibilities involved with the marketing of the NSD Spinner. Duties include research, planning, executing, and tracking the results of various SEO/SEM and offline campaigns, as well as managing the creative efforts on the web and social media outlets.

Director of Internet Marketing
B&M Racing & Performance Products
March 2008 – April 2011

Combine creative director, internet marketing director, and web developer all in one, and sprinkle a little bit of industry event marketing and management and what do you get?

Yes, my responsibilities encompass both the creative and marketing of B&M group of companies, including B&M Racing & Performance Products, Hurst Shifters, and Hurst Driveline Conversions. I was responsible for overseeing a team of marketing specialists, developers, outside vendors and other various in-house resources to manage three separate websites using different back-end CMS, driving traffic to each through SEO & SEM best practices, and create a new sales channel through direct sales. Then tie the whole process together with industry leading, cutting edge graphic design, and engage customers through social channels and events as well as industry trade-shows.


With my efforts in managing online marketing and creative services, the B&M Group grew, under my tenure, 11% during the last recession. Direct sales grew over 100% year over year. Not many companies in the automotive aftermarket industry enjoyed the success we did between 2008-2011.

Lead Artist/Creative Director
Quest Software
May 2005 – March 2008

Working as the right hand man for the Creative Services Manager, I was instrumental in creating the proper workflow process to manage workflow for 100+ products, numbering in thousands of projects per year. Implemented a clear working structure within the Creative Services department to allow for better management as well as rapid growth. I was most proud of the fun and energetic working environment we fostered while I was working there, and providing a successful career path to follow for many designers, artists and interns while working at Quest Software.

In addition, I created a brand style guide to unify the creative assets under one roof, and provide a consistent look and feel for all Quest products, most of which comes from various acquisitions, as well as create a new nomenclature for future Quest products to follow.

Art Director
CU Direct Corporation
March 2002 – September 2004

As the leader in the creative department, working closely with Director of Marketing and VP of Marketing, my responsibilities encompass all company collateral ranging from marketing material, advertisement, annual reports, product brochures and event brochures, as well as application interface design and web design.

AMERICA’S CREDIT UNION AT NADA: In an effort to boost awareness of Credit Unions at the national auto dealership level, CU Direct partnered with America’s Credit Union at the annual NADA show. I’m responsible for concept, creation, and execution of a brand and look for the show’s booth, associated collateral, as well as managing and negotiating with vendors for production of various parts of the show.

ANNUAL AUTO LENDING SYMPOSIUM: Credit Union Direct Lending, the customer facing entity of CU Direct, organizes an annual symposium to help educate members of its service on current auto lending trends. I created and executed a complete design package for each of the 3 symposiums and each year the symposium attendance increased between 25-50% while keeping budget increase flat.

Sr. Graphic/Web Designer 
Stamps.com 
June 2001 – September 2001

Stamps.com’s Corporate Website: Work with the web development team and the art director to update and simplify the website. Using technologies such as JavaScript, Perl, and Flash, I simplified the sign-up process as well as explain what the company offers. The new look and feel of the website increased the number of visitors signing up to our service by 50%.

Office Depot CD Offer: Stamps.com has an agreement with Office Depot to distribute their software through a Point of Purchase display provided by NCR. The project was to create a CD-ROM cover and design that is eye catching and simple, while enticing the audience/ consumers at Office Depot to pick up the CDROM with offers of a free trial and free stamps.

Stamps.com Tour: Simplify the signup process as much as possible while providing important information for customers looking to sign up. Integrated the use of Perl Scripts, JavaScript, as well as Flash to optimize the performance of the tour. The tour was simplified to three simple steps to funnel visitors of the website to click on the sign-up or download button.

Art Director 
Sameday.com 
February 2000 – February 2001

Graphic Designer 
SooHoo Designers 
September 1997 – February 2000

Freelance Creative/Owner 
Studio 2321 
June 1995 – Present