CUDL Annual Report, 2002

Credit Union Direct Lending is a Credit Union service organization. As such, it's owned and invested by its member Credit Unions, and issues an Annual Report of its financials and outlook for the coming year.

Annual reports are usually the show-case piece of a company and requires a refined design sensibility. It needs to convey visions of the company along with all the financial data in a way that your average investor can understand the strength and weaknesses of the company and make an objective decision to invest their hard earned money in the company.

CUDL being owned by a group of investing Credit Unions, also means that the audience is a little different from your typical annual report reader. Credit unions, unlike banks and large financial institutions, has a more "grass-root" feel, so it actually gave me an opportunity to branch out slightly from your typical, stale look of most annual reports.